Branding
Branding covers more than just a logo — it includes our website, social media presence, printed materials, and the way we communicate across every channel. This page brings together the key elements of the Heart of Yorkshire brand, including our logo files, colour palette, and usage guidelines, so that our partners and suppliers can apply them correctly and consistently.
Logos
Secondary Identity
The secondary identity should only be used when it’s not feasible to use the master identity.
Selby College Colour Logo
Selby College Gradient Logo
Selby College Mono Logo
Selby College White Logo
Selby College Colour Logo
Selby College Gradient Logo
Selby College Mono Logo
Selby College White Logo
Wakefield College Colour Logo
Wakefield College Gradient Logo
Wakefield College Mono Logo
Wakefield College White Logo
University Centre Colour Logo
University Centre Lock Up Colour Logo
University Centre Gradient Logo
University Centre Lock Up Gradient Logo
University Centre Mono Logo
University Centre Mono Lock Up Logo
University Centre White Logo
University Centre White Lock Up Logo
Apprenticeships Colour Logo
Apprenticeships Lock Up Colour Logo
Apprenticeships Gradient Logo
Apprenticeships Lock Up Gradient Logo
Apprenticeships Mono Logo
Apprenticeships Mono Lock Up Logo
Apprenticeships White Logo
Apprenticeships White Lock Up Logo
Colours
Castleford College Core Colours
Castleford Blue
Pantone® 660
C91 M51 Y0 K0
R0 G109 B182
HEX #006cb5
RAL 260 40 45 LED blue
Castleford Dark Blue
Pantone® 296
C91 M51 Y0 K90
R0 G18 B43
HEX #00122b
White
Selby College Core Colours
Selby Red
Pantone® 485
C15 M100 Y100 K0
R205 G23 B25
HEX #cd1619
RAL 3028
Selby Dark Red
Pantone® 4975
C15 M100 Y100 K90
R52 G2 B0
HEX #340200
White
Wakefield College Core Colours
Wakefield Green
Pantone® 346
C73 M0 Y69 K0
R54 G174 B114
HEX #36ae72
Wakefield Dark Green
Pantone® 627
C73 M0 Y69 K90
R0 G43 B22
HEX #002a16
White
Key to Logo Formats
Low Res - A smaller JPEG file, ideal for general use in Word and PowerPoint at a small size.
High Res - The same JPEG format, but at a larger size for bigger placements or print.
PNG - Similar to a JPEG, but with a transparent background — ideal for placing over images or coloured backgrounds. See the branding guidelines for correct usage.
EPS - A vector file used by professional printers and designers. Not recommended for general use in Microsoft Office.
PDF - Also vector-based, used in the same professional print and design contexts as the EPS file.