Marketing Manager

MAIN DUTIES

• Overall accountability for production, accuracy and content of all marketing communication both online and hard copy.
• Forward planning marketing requirements to support the sales team with accurate literature, plans, signage and displays.
• Ensuring accurate and effective development and plot information on the website, property portals and with estate agents as necessary.
• Briefing the marketing agency on marketing campaigns including HTML emails, digital adverts, PPC, press adverts, leaflets, signage, outdoor advertising etc.
• Ensuring timely and targeted campaign bookings with the media buying agency.
• Managing a significant annual marketing budget for the region.
• Reviewing effectiveness of digital campaigns using Google Analytics and using this knowledge for future marketing plans. Formulating effective marketing strategies.
• Monitoring and reviewing competitor activity and advising on best practise.
• Managing regional PR initiatives and proof-reading all press releases.
• Visiting sales offices to ensure quality and consistency of all displays. Assessing new opportunities for sales material.
• Managing the effective use of the CRM software by sales advisors.
• Overall responsibility for effective lead management on future developments.
• Liaising with third party agents and consortium partners to optimise online and on-site presence as required.
• Attending meetings that may be necessary in the performance of your duties.
• Complying with and uphold company policies and procedures.
• Maintaining all health and safety aspects associated with Covid-19.

ESSENTIAL SKILLS / ATTRIBUTES  

• Experience of working in a similar role in house building/construction/residential Sales.
• Experience of dealing with PR, marketing and advertising agencies. With proven copywriting ability involving website content management systems.
• Educated to degree level or equivalent in marketing.
• Good time management and ability to manage own workload.
• Must be professional and demonstrate good business etiquette and respect towards people, property and the company.
• Be supportive, adaptable, passionate and driven with good innovative and positive attitude.

COMPANY BENEFITS

• Health Care Cover
• Company car, phone and Laptop/tablet
• Pension Scheme
• 33 days holiday entitlement (including bank holidays)
• Competitive discount on our homes (dependent upon the property and location)